Blurring the Lines between Physical and Digital
Several of the company’s applications and marketing collateral had all different styles compromising the brand’s identity.
We researched the brand and rediscovered what made the company unique and was also inline with the company’s vision. We then created a new style guide which was the model to use for any new application. We redesigned the mobile app to reflect the new style guide and updated website. All print collateral would also carry the new brand identity making sure, across the board, digital projects and materials all had a cohesive, consistent look.