Blurring the Lines between Physical and Digital

The Challenge

Several internal apps, marketing collateral and a new mobile site all had varying look and feels. It can be hard for outside users to recognize our brand because of all of the different brand identities.

The Solution

Studied and researched the brand identity and what made the company unique. Did several brand exercises to identify the brand’s characteristics. We came up with a new styleguide which was the model to use for each new internal application. We redesigned the mobile application to reflect the new styleguide and updated website. All print collateral would also carry the new brand identity making sure, across the board, digital projects and materials all had a cohesive consistent look.