Fidelity Investments UX & Strategy

The Challenge

UX strategy informing customers of an upcoming change to the main navigation. This is a high traffic section where any change can impact a user’s experience so it’s important that users are informed and will remember it afterward. We¬†also had to inform users of another important feature making two important pieces of information that we had to present in an easy to read and not overwhelming way.

The Solution

Created easy to read messaging with an animation visually showing where the link will be living in the navigation. Created a main header with the main messaging, then underneath the animation, a second sub-header featuring the second part of the messaging informing users of other features we were offering.

Fidelity Investments UX & Strategy