Social Application with Dynamic Content
We had an outdated application with an abundance of content on the main screen. Users were having a hard time finding information including contact information for other agents and insurance carriers. Our audience for this site had two segments, so we had to keep in mind that either segment had different priorities using the application.
We did a card sorting exercise and built a more intuitive UI. We did some lean UX practices to show that the new UI was working. We redistributed the content to other sections giving the main screen more whitespace, therefore, making it easier to read. We created a my profile section where users can log in and keep their contact information up to date. We also added a favorites section where a user can save their top contacts. We then built drag and drop modules so you can customize your view. We redesigned the overarching brand identity recently, so we used the new styles and applied them to the revised content.